About Us

When I was studying abroad, I took up a part-time job at a well-known baby care brand. What started as a side hustle quickly turned into a quiet obsession — not just with adorable onesies or soft baby lotions, but with the science and soul of infant care. I was amazed at how much thought went into every product — from ingredient safety to developmental design — and how seriously parents took informed choices.

But every time I’d return home, I’d notice something missing.

In the shops, online, and even in conversations, baby care often felt like a guessing game. Safe ingredients weren’t clearly explained. Educational toys weren’t age-appropriate. And parents — especially new ones — seemed overwhelmed rather than empowered.

That’s when the seed for Kuddle Kubs was planted.

I wanted to bring home everything I had learned — not just products, but product knowledge. I dreamt of a space where baby care was thoughtful, safe, beautifully designed, and backed by real understanding — not trends. Kuddle Kubs is that dream — a place where science meets softness, and where every parent can feel confident, supported, and informed from day one.

Because a cuddle isn’t just comfort — it’s connection. And that’s where care begins.

– Ms. Shreya Karki, Founder